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Toothpaste maker sues rivals over brand name.
July 31, 2009
By: TOM BRANNA
Editor
Colgate-Palmolive filed suit today in New York City to stop Johnson & Johnson and Chattem from misuse ofTotal, its toothpaste brand. The company demands that Johnson & Johnson and Chattem withdraw trademark applications for their Total products, which include Johnson & Johnson’s Listerine Total Care line of products and Chattem’s Act Total Care mouthwash. Colgate’s Total toothpaste is the leading U.S. toothpaste, generating more than $3 billion in sales sin...
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